Things have not gone well for Harley-Davidson or its electric motorcycle company, LiveWire, in 2024. It recently released its Q4 2024/full-year results, and the numbers are not flattering. While the MoCo saw significant decreases in key performance measures, LiveWire’s financials continue to post losses against a backdrop of even fewer sales than the previous year. This poor performance is despite the unveiling of two new models in the last two years. 2024 年，哈雷戴維森及其電動摩托車公司 LiveWire 的境況並不順利。雖然 MoCo 的關鍵績效指標大幅下降，但 LiveWire 的財務狀況仍在持續虧損，而且銷售額甚至比前一年還低。儘管過去兩年推出了兩款新車型，但表現仍然不佳。
Harley-Davidson’s 2024 Declining Financials
Let’s first talk about how the MoCo did in Q4 2024 and for the full year. If you look at just two slides from their investor’s conference, you will quickly gain an idea of how things are going in Milwaukee: 讓我們先來談談 MoCo 在 2024 年第四季和全年的表現。如果你看他們投資者會議上的兩張幻燈片，你很快就會知道密爾瓦基的情況如何： _________________ 人族當有超越一切的東西 若有悖 法律改 民族讓 國家低頭
